The Brand
Active Matter XR™ is an immersive training platform, offering industry-specific training applications with a framework of core features. This platform is designed for training scenarios, with specialised features like avatar systems, recording sessions, monitoring progress, integrating data, and more. Plus a growing library of 3D objects and scenes helps you build a wide range of virtual environments. Designed and developed by Born, Active Matter XR™ is available on a variety of devices, including VR headsets, AR, and mobile.

The Brief
Working for Born Studios, a VR company based in London, I was tasked with creating a new brand identity for Active Matter XR™. The brief was to create a core identity and a brand system that could adapt across multiple sectors, the initial ones being aviation, manufacturing, healthcare and mining. A large list of collateral has since been created including sector specific VR headset packaging, trade show exhibition designs, promotional print, and digital materials.

Expertise:
Branding
Digital
Communications
Packaging